Following several delays caused by logistical issues, Apple today finally unveiled the iPhone 12 Pro and iPhone 12 Pro Max, its latest pair of iOS flagships. While largely an iterative upgrade over last year’s models, this new line happens to be Apple’s first generation of 5G-ready smartphones, which probably won’t be a big deal for most people outside of the U.S. but nonetheless, the new connectivity features mark a beginning of a new era.

Apple promises unlimited streaming of 4K video and even VR broadcasting, both of which require extremely high speeds and lenient bandwidths that only the fifth generation of wireless networks can provide. The iPhone 12 range uses the A14 Bionic, Apple’s most advancest chipset to date, in addition to featuring some other cool hardware such as a full-fledged LiDAR. Which is a type of radar so far primarily used on self-driving vehicles.

Though in this instance, we’re looking at Apple making a bet on augmented reality gaining much more traction than it did over the last five or so years, which none, at least after everyone turned off the annoying AR camera in Pokemon GO. The iPhone 12 Pro will become available for pre-orders on October 16th and relase exactly a week later. Advanced orders on the iPhone 12 Pro Max, meanwhile, will start being accepted on November 6th, also a week ahead of its commercial debut. Prices start at $999 and $1,099, respectively, for all four colors.

This latest generation of the phone that changed everything also introduces a ceramic-reinforced front cover which promises to improve what’s arguably one of the product family’s biggest shortcomings – fragileness. But as Steve Jobs would have explained it, just don’t drop the thing and you’ll be fine.

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